Glow SLC

Brand Launch & Water Treatment Massage

DIRECTOR | EDITOR

I directed, edited, and developed the creative concept for two branded videos for Glow SLC, a bathhouse and wellness studio in Salt Lake City.

The first launched their brand across their website and social media, translating their new visual identity into a video language that could carry the brand forward.

The second focused on their water treatment massage, a service that doesn't match most people's expectations of massage. The challenge was balancing informational clarity with the lifestyle feel we'd established in the first video.